Refugee LinkUp

Year: 2023
Client: Refugee Talent Hub
Agency: 180 Amsterdam

ECD: Pol Hoenderboom
Jr. CD’s*: Ersem Ercil & Dyon Kaleuwee
Art Director: Ersem Ercil, Pluk de Kort
Copywriter: Dyon Kaleuwee
Photographer: Patrick Kenawy
Producers: Eline Elias, Souraya El Far
Account: Marie Vermeulen

*We were given responsibilities of leading this project from concept to execution.

In The Netherlands alone, there are around 80.000 talented status holders who are allowed to work, but still find difficulty landing a job. Often because they don’t have access to a professional network.

For two weeks, 25 influential professionals shared their LinkedIn profile with 25 talented status holders. This meant a shared profile picture, two names instead of one, twice the experience & educations and double job descriptions. Those 25 are not alone and represented the 80,000 other talented and skillful individuals who are still struggling to find a job.

8.5 million post impressions and 2.2 million hashtag impressions. On LinkedIn alone.

Katrien van Gennip (Minister of Social Affairs) in conversation with one of the participants of Refugee LinkUp.

Featured on Financieel Dagblad, BNR, Libelle, Radio 1, NOS, Little Black Book, Adformatie, FONK Magazine, Roastbrief and MarketingTribune.

3x Finalist at the Dutch Creativity Awards and Finalist at The Immortal Awards.