Year: 2023
Client: Refugee Talent Hub
Agency: 180 Amsterdam
ECD: Pol Hoenderboom
Jr. CD*: Ersem Ercil & Dyon Kaleuwee
Art Director: Ersem Ercil, Pluk de Kort
Copywriter: Dyon Kaleuwee
Photographer: Patrick Kenawy
Producers: Eline Elias, Souraya El Far
Account: Marie Vermeulen
*Although not officially, we assigned ourselves the role to learn about decision making & taking control.
In The Netherlands alone, there are around 80.000 talented status holders who are allowed to work, but still find difficulty landing a job. Often because they don’t have access to a professional network.
For two weeks, 25 influential professionals shared their LinkedIn profile with 25 talented status holders. This meant a shared profile picture, two names instead of one, twice the experience & educations and double job descriptions. Those 25 are not alone and represented the 80,000 other talented and skillful individuals who are still struggling to find a job.
+2 million organic impressions.
On LinkedIn alone.
By sharing posts through the shared profiles, every single like and share became a valuable tool in increasing impressions among profiles, creating a collateral domino effect of exposure. All by using LinkedIn’s very own algorithm to do what it was always intended to do, connect those who are in need of a network.
Featured on NOS, Financieel Dagblad, BNR, Libelle, Radio 1, Little Black Book, Adformatie, FONK Magazine, Roastbrief and MarketingTribune.