For The Next 90 Minutes

Year: 2022
Client: Gatorade
Agency: 180 Amsterdam

ECD’s: Katrina Encanto & EJ Galang
Art Directors: Sander Litjens, Ersem Ercil
Copywriter: Dyon Kaleuwee
Producer: Mike Winek
Account: Cathal Tolton,
Mark van Geemen

Production Company: Academy Films
Directors: Novemba
Production Producer: Steve Overs
Editor: Stephen Dunne

Sound Design: Sam Ashwell & Michalis Anthis
Audio Producers: Olivia Ray & Kirsten Troy
Music: Twenty Below Music
Post House: Black Kite Studios

Voice Over: Lionel Messi

No matter how big, strong or talented your obstacles are, or how great the pressure gets, when you hold your head high, you can face whatever is in front of you.

When you drink from a bottle of Gatorade, you can’t help but tilt your head upwards, automatically readjusting your posture.

Therefore drinking Gatorade becomes more than just a moment to refuel. It becomes a tool that reminds you to never settle on your path to greatness.

We also made Messi face whatever they are saying about him with a reactive animation that will be changed
according to Argentina’s results or Messi’s individual achievements during the World Cup.

Design/Illustration: Cenk Güngör, Animation: Patrick Gilmore

Featured on Messi’s Instagram, AdAge, Little Black Book, The Drum, NBC Sports,
Bloomberg, Yahoo and many more.