Year: 2025
Client: Stella Artois
Agency: GUT Amsterdam
CCO: Nacho Ferioli
CD’s: Alex Romero & Gaston Gual
Art Director: Ersem Erçil
Copywriter: Dyon Kaleuwee
Senior Designer: João Porto
Head of Business: Meme Traverso
Head of Strategy: Bruno Steffen
Senior Strategist: Bárbara Reis
Executive Producer: Lorenzo Prati
Senior Producer: George Ancock
Account Manager: Georgie Burns
Together with: JKR, Mathematic & Draftline
Wimbledon was built on tradition. From the grass courts all the way to strawberries and cream. But Wimbledon is probably most renowned for their all-white dress code.
After 147 years, we decided it was time for Stella to dress for the occasion. So we launched a limited edition can, tailored after Wimbledons dress code rulings.
Telling everyone that tradition supersedes everything and everyone. Even David Beckham, Maria Sharapova and yes: Andre Agassi.
Featured by Famous Campaigns, FastCompany,
LaRéclame, Creapills and many more.