Year: 2019
Type: D&AD briefing

Money talks, but in what language? It’s definitely an important topic in culture’s most popular and revered music genre: hip-hop.

So, if money talks through music, it’s not so crazy for a bank to start rapping.

To answer Barclays briefing of making youngsters more aware of their financial health, we decided to give them the financial advisors they have always listened to: rappers.