Creating awareness for Diabetes, by using an emoji commonly known as ‘ok’, to show it’s not. Taking the conversation to the digital age.

Children with diabetes puncture themselves more than 2000 times a year, just to stay alive. Quite serious, right? Yet, studies suggest diabetes is often overlooked as a ‘serious’ disease and requires more recognition. What better way to communicate this than by adapting one of the most popular symbols of our time?