Diabetes Fonds

It Might Look OK

Creating awareness for Diabetes, by using an emoji commonly known as ‘ok’, to show it’s not. Taking the conversation to the digital age.

Children with diabetes puncture themselves more than 2000 times a year, just to stay alive. Quite serious, right? Yet, studies suggest diabetes is often overlooked as a ‘serious’ disease and requires more recognition. What better way to communicate this than by adapting one of the most popular symbols of our time?

Diabetes Fonds

It Might Look OK

Creating awareness for Diabetes, by using an emoji commonly known as ‘ok’, to show it’s not. Taking the conversation to the digital age.

YEAR: 2018
CLIENT: diabetes fonds
TYPE: NRC Charity Awards Winner Public Award
REVIEW: Ron Faas, Peter Vandermeersch
YEAR: 2018
CLIENT: diabetes fonds
TYPE: NRC Charity Awards Winner Public Award
REVIEW: Ron Faas, Peter Vandermeersch
Adformatie
NRC
WdKA
NRC Handelsblad
Nederlands Media Nieuws
NRC Next